In this latest episode of TraderTalk TV, Thomas Jones, Solutions Engineer at Xandr, joins ExchangeWire’s Ciaran O’Kane to discuss how ID and creative differ in the broadcasting automation channel.

In this session, Jones and O’Kane discuss:

- The heavily regulated broadcasting environment
- How ASA and ofcom are involved in this process
- IDs in the broadcasting channel
- How Xandr works in this environment
- How automation will help democratise access to the TV market