by John Still on 15th Apr 2026 in Video Interviews

Vijay Kumar, founder and CEO of Mile, sits down with John Still for a coffee to discuss how the company focus on the unique challenges facing the sell-side.

Vijay explains why traditional exchanges and DSPs often optimise for their own transaction rates rather than publisher revenue.

The conversation delves into technical solutions like dynamic floor pricing and traffic shaping, which reduces midstream bloat by ensuring bid requests reach the most relevant advertisers. As the industry navigates the deprecation of third-party cookies and the rise of alternative IDs, these machine-learning-driven insights become essential for publishers to maintain a competitive edge and maximise the yield of their first-party audience attention.