Video

#TraderTalkTV: Ghostery COO Emily Riley Explains How Brands Can Be More Efficient in Managing Third Party Vendors
11 years ago Trader Talk

In this week's episode of #TraderTalkTV we speak to Ghostery COO, Emily Riley, about how brands can be more efficient in managing third party vendors. The marketing technology eco-system remains a mystery for most senior CMOs with lots of [...]
Advertiser Martech
#TraderTalkTV: Quantcast's Rebecca Muir Explains Why the Industry Needs to Move Away from Last Click Attribution
11 years ago Trader Talk

Attribution is still a huge problem in this industry. Much, if not all, digital advertising buys are measured on a last click/ last view basis. How can we change this, and how do we reward other touch points [...]
Advertiser Agency attribution Digital Marketing Programmatic
Powerlinks's Mike Harty Explains How Publishers Can Monetise the Most Valuable Parts of the Page
11 years ago Trader Talk

Native. It is an ad tech misnomer if there was one. But the non-standard IAB unit is getting a lot of attention (trade press column inches) as well as budget. But how do publishers monetise the endemic ad play? And [...]
#TraderTalkTV: Affectv Discusses The Concept Of Intelligent Prospecting
11 years ago Trader Talk

In this week's #TraderTalkTV we invited Affectv's Glen Calvert into the office to discuss the concept of "intelligent prospecting". Here Calvert discusses the process of prospecting - and why it is important that the approach is much more nuanced around [...]
Ad Network Creative Digital Marketing Targeting
#TraderTalkTV: How Search Data Can Empower Display Buys
11 years ago Trader Talk

In this week's #TraderTalkTV Dominic Joseph from Captify explains how the company's solution uses search intent signals to execute display buys. Here he explains how Captify aggregates search data from hundreds of intent-laden sites (ecommerce, search engines, verticalised publishers) [...]
Ad Network Programmatic Search
Nexage's Todd Tran Explains How a New Breed of Mobile Publishers Are Dominating Mobile
11 years ago Trader Talk

Last year almost £1bn was spent on mobile advertising in the UK alone. Of which £500m was spent and search, and £500m on display. The £500m display spend is estimated to have been split into £450m for in-app advertising [...]
Display Exchange Mobile
Adtruth's James Collier Explains the Various Approaches to Cross-Device Targeting
11 years ago Trader Talk

As Neal Mohan says we are not in a mobile-first world anymore, it's a multi-device eco-system for advertisers. Too right, Neal. In this #TraderTalkTV episode, Adtruth's James Collier explains the various approaches to cross-device targeting. Here Collier [...]
Cross-Channel Display
#TraderTalkTV: IPONWEB'S Shane Shevlin Breaks Down The Mechanics Of A DMP & Outlines Use Cases
11 years ago Trader Talk

2013 was the year of the "DMP" allegedly. There has been much written about the "DMP" and its importance in the programmatic buying over the last twelve months. Some have questioned the value of it as a standalone [...]
Data DMP Programmatic
#TraderTalkTV: Rob Webster Discusses The Evolution Of The Media Plan And How Third Parties Add Value Through Prospecting
11 years ago Trader Talk

In this week's #TraderTalkTV Crimtan's Rob Webster discusses the evolution of the media plan. In a deep dive into how the media plan (or schedule) currently looks, he highlights the over emphasis on the retargeting piece, and how third [...]
Ad Network Agency Digital Marketing Exchange Trading
#TraderTalkTV: Donald Hamilton Discusses Scale Around Data Targeting, And Why Publishers Should Work Together To Achieve Volume
11 years ago Trader Talk

In this week's #TraderTalkTV, Donald Hamilton, UK Managing Director at Zodiak Advertising, discusses the problems for publishers around scaling data targeting. He suggests individual publishers will not be able to compete with big scaled offerings - and so should [...]
Data Exchange Publisher