Video
The Disparity Between Desktop & Mobile DMPs
In this edition of TraderTalk TV, Gavin Sitrrat, StrikeAd, COO, explains how the emergence of data management platform (DMPs) is adds to the complexity of using cookies to address audiences on mobile devices. Over the last 12-24 months DMPs have become [...]
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TraderTalkTV: Managing Walled Gardens In Programmatic
Wayne Blodwell, iProspect, head of programmatic, talks to Ciaran O'Kane, ExchangeWire, CEO, on the rise of walled gardens, and the potential threat they pose to the agency landscape. The digital advertising landscape has seen the rise of 'walled gardens' rich [...]
Progressing the ATD Model – What Does the Future Hold?
How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al. have declared war on their earlier business models, and increasing numbers of client-side marketers are contemplating taking their programmatic media-buying [...]
#TraderTalkTV: End-of-Year Review Part 2, Looking Forward to 2015
In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out their predictions for 2015. We look at a number of subjects during this discussion. Some of the key take-aways include: - Closed [...]
#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency trading desk strategy. Fraud. Viewability. The move to compete with Google in ad tech - and the rationale behind the [...]
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How Publishers Can Leverage Real-Time Intent In Display
Jonathan Mendez, Yieldbot CEO, is a veteran of the search business. Having spent much of his career helping brands optimise landing pages, Mendez is now applying that specific experience to display. Here in a special New York edition [...]
How Automation Reduces Friction And Boosts Effectiveness When Selling Guaranteed Inventory
In the light of Rubicon's latest acquisitions, this week's TraderTalk is a timely overview of automating premium inventory sales. Joss Wexler, Head of Buyer Cloud at Rubicon Project, this week discusses the concept of automation around guaranteed premium inventory [...]
#TraderTalkTV: Adap.tv Explains Programmatic TV Buying Execution
'Programmatic TV' is soon to become one of the buzz phrases of the ad tech industry, just as 'cross-screen', and 'transparency' are the de rigeur programmatic terms at present. But still, few people are actually aware of the intricacies of [...]
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