by John Still on 14th Jul 2026 in VoxPops

Alice Anson, director of digital media at Nectar360, joined us at Cannes to discuss how AI is changing retail media and how data can successfully be used to build audiences.

AI is democratising many of the specialist skill sets that retail media has built itself on, from audience planning to creating better, more efficient campaigns.

Data is the lifeblood of retail media, providing vital insight into consumer decisions. This enables retailers and advertisers to remove frustration from the consumer journey, and instead convert it into a meaningful shopping experience.

AIAudienceCampaignCannesCommerce MediaDataRetail Media