by Dana Lee on 19th Aug 2026 in VoxPops

Simon Clarke, commercial director SEA and India at On Device, joined us at ATS Singapore to discuss the importance of brand lift and measurement.

While brand lift is key, another core focus is ensuring high quality measurement from top of funnel through to bottom. This allows companies to make more informed business decisions about their media spend to achieve desired outcomes, rather than simply crossing a checkbox.

An ATS veteran, Simon also spoke on this year's panel about Closing the Measurement Gap: Building a Framework That Works Across APAC.

APACATS SingaporeBrand LiftMeasurementMedia Spend