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"Publishers Have to Stop Thinking They're Alone.": George Odysseos, Planet Sport

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by John Still on 9th Jul 2026 in VoxPops

George Odysseos of Planet Sport joined us at Cannes to discuss the future of the open web and programmatic advertising.

In Association With Onetag

Filmed at the Onetag rooftop in Cannes, George discusses how the programmatic open web is advancing, and how publishers can navigate the fragmentation between media, creative, and performance data.