Weekly Roundup: Europe
GroupM Adjusts UK Ad Spend Forecast; Triton Digital Launches Audio SSP
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend growth slower than expected; Triton Digital launches audio SSP, Yield-Op; Glispa buys RelevanTech; Global ad spend to rise; You [...]
IAS & Facebook Partnership; New European Broadcaster Alliance
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS and Facebook extend their partnership; New European Broadcaster Alliance; xAd rebrands to GroundTruth; Factual and Adform partner; TVTY bumps up moment [...]
Slower Growth Rate for Ad Blocking in Europe; Tealium Announce Data Integrations
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Highest ad blocker rate in Germany; Tealium integrates new data sources; Brand safety features at Admetrics; Top DSPs and DMPs, according to [...]
Snap's Brand Safety Coalition; Infectious Media Cooperates with Screen6
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Snap extend cooperation with IAS, Moat, and DoubleVerify to a strategics brand safety council; Infectious Media integrate Screen6's cross-device ID; Pubmatic extends [...]
Online Dominates European Advertising; Ligatus Launches in UK
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad [...]
Rubicon vs Guardian; PulsePoint Partners with BPA
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon vs Guardian – round 2; PulsePoint and BPA partner; Private Mobile Marketplace by Mobfox; GroupM start Motion Content Group; Adyoulike and Condé [...]
Growth at OpenX; SuperAwesome Get Certified
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals are good deals for OpenX; Kids' platform SuperAwesome receive COPPA certification; Funding for Takumi; Viant complete integration of Adelphic; Integral Ad [...]
AppNexus Inks Partnership with Axel Springer; New Skins for Sublime Skinz
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus team up with German publisher Springer; Sublime Skins launch new formats; Widespace partner with La Place Media; Online Safety Division by [...]
Management Buyout for Ve Interactive; Channel 4 Introduce Audio-Personalised TV Ads
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ve Interactive saved by management buyout; Channel 4 and Innovid personalise audio ads; Viewability Measurement by comScore; IAB Video Ad Format survey; Sourcepoint [...]
Oracle Buys Moat; Google Considers Own Ad Blocker
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to be acquired by Oracle; Google Chrome ad blocker?; Adyoulike and Sizmek partner; WideOrbit and Dentsu Aegis collaborate; and Kantar 'Dimension' [...]
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