by Dana Lee on 15th Jan 2026 in Video Interviews

In this episode of A Coffee With… Lauren Whyman, director of client services at Generation Media, joins ExchangeWire’s head of content John Still over a chai latte to talk about youth marketing and the “kidult” phase.

Tune in as they chat brands like Lego and Labubu, the short-term nature of IP in the youth market, and the importance of authenticity in targeting cross-generational audiences.

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