"AI and Innovation in Media Buying": Zoheb Gafoor, Havas Media Network
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Zoheb Gafoor, General Manager of Digital, Southeast Asia, at Havas Media Network, shares his excitement about attending ATS Singapore 2026, where he will be speaking on a panel about Connecting Solutions Across APAC’s Multi‑Layered Media Landscape.
He reflects on key trends across the region, from the use of agentic AI in media planning and buying to the fragmentation of media solutions in today’s market. He also highlights the importance of finding ways to measure outcomes holistically across the funnel.
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