GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today (24th June, 2026) announced it has selected Shinka, the truly independent, global mediation layer that is agnostic to demand sources, as its mediation partner.

The partnership gives GSTV more connectivity to omnichannel supply-side platforms (SSPs) and demand-side platforms (DSPs), such as Equativ, Madhive, Magnite, Nexxen, and OOH Connect, enabling the network to maximise programmatic yield across its national footprint. 

Shinka’s platform conducts auctions outside traditional ad servers and delivers real-time, bid-level transparency to media owners. By adopting Shinka’s mediation layer, GSTV gains a single, neutral point of integration to connect with leading SSPs and DSPs across channels - while retaining full control over its monetisation strategy. 

Under the partnership: 

• Shinka will serve as GSTV’s mediation layer, providing agnostic connectivity to omnichannel SSPs and DSPs. 

• GSTV will gain real-time, bid-level reporting, and transparent auction mechanics. 

• Programmatic demand will be activated through Shinka’s independent infrastructure, connecting GSTV’s national video network to leading DSPs and programmatic buyers at scale. 

• The companies will collaborate to drive incremental yield and operational efficiency across GSTV’s footprint. 

"GSTV is built on delivering value, efficiency, and measurable results for our brand, agency, and retail partners. Choosing Shinka as our mediation layer gives us agnostic connectivity to the omnichannel SSPs and DSPs that matter with the transparency and control today’s programmatic market demands. It’s a foundational step in how we scale our programmatic business," said Eric Kozik, interim president & CEO of GSTV. 

"GSTV is one of the most important video networks in the US, and the future of media sits exactly at the intersection of video, DOOH, and retail media that they lead. Independent mediation means GSTV can connect to demand on its own terms - full transparency, no conflicts of interest, and real yield optimisation. We’re proud they’ve chosen Shinka as their mediation layer," said Kieran Greene, CEO of Shinka. 

As a global mediation layer that is agnostic to demand sources, Shinka’s independent mediation and SSP technology is purpose-built for CTV and DOOH - environments where transparency and yield efficiency are paramount. The partnership reflects both companies’ commitment to a more transparent, efficient programmatic ecosystem for publishers and advertisers alike.

Shinka

Shinka is a truly independent mediation platform purpose-built for CTV and DOOH programmatic advertising. By conducting auctions outside traditional ad servers, Shinka eliminates conflicts of interest and delivers unprecedented transparency through r...

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