by John Still on 9th Jul 2026 in Video Interviews

Mike Murray, Head of Programmatic at OMD EMEA, shares his perspective on how programmatic is evolving beyond its “awkward adolescence” and what’s next for the open web...

We discuss the challenges of fragmentation across media, creative, and data, the importance of educating clients, and why the open web still matters for audience reach and long-term growth.

Mike also reflects on the biggest themes at Cannes, from the rise of agentic tech to the future of the open web and the unanswered questions around how new technology will fund quality content and journalism.

Onetag

Founded in 2015, Onetag is the next-generation value exchange for the open internet, combining quality media and AI-driven decisioning to deliver measurable business outcomes at scale. Through direct integrations with more than 2,000 premium publishe...

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