by Dana Lee on 28th Jul 2026 in VoxPops

Lea Karam, founder & CEO of Mindscope, joined us at Cannes to discuss the hottest topics on La Croisette this year and what makes a valuable, lasting conversation after the last rosé has been sipped.

As more brands build their own ecosystems, the industry has been preaching a need to move away from campaign cycles, short-term planning, and attention spans and towards something more sustainable. Lea's focus at Cannes was on cultural and brand ecosystems and the role of creators, bringing a human and psychological layer to every conversation.

Lea also joined us for 'A Coffee With...' on ExchangeWire last year to discuss how behavioural insights can be used across the modern advertising industry.

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