by Dana Lee on 1st Sep 2026 in VoxPops

Lisa Morgan, managing director at Generation Media, joined us at Cannes to discuss affinity and fandoms, AI, and the social media ban.

Lisa outlines the move away from measuring attention and awareness, particularly in video gaming and entertainment. More brands are recognising the value of affinity and fandoms and wanting to tap into these spaces with their consumers and audiences.

With AI dominating the Cannes agenda, Lisa also highlights the impact of the social media ban as a key industry shift. Varying levels of parental support for the ban across platforms will influence consumer behaviour, creating new considerations for how agencies and brands approach planning for clients in 2027.

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