ADvendio is excited to announce that Advance Local, one of the leading digital media and marketing groups in the United States, has selected ADvendio as its long-term partner for advertising order management and agentic advertising infrastructure. 

Advance Local is a nationwide media, marketing, and intelligence company. Its specialist agencies serve three of the country's most complex marketing categories: Advance Travel and Tourism partners with destinations and travel brands, Advance Healthcare works with specialty practices, hospitals, and senior living, and Advance Education helps vocational schools, community colleges, and universities reach and enrol students. Advance Local Solutions serves businesses across the regional economies where the company operates, pairing local expertise with data-driven marketing programmes.

Those agencies leverage the reach of Advance Local's news brands, which include NJ.com, AL.com, MLive, OregonLive, and Cleveland.com and more to reach more than 50 million people each month.

Following a deep evaluation, Advance Local selected ADvendio for its extensive, purpose-built capabilities across the advertising lifecycle, combined with the governance and automation needed to support a complex and evolving advertising business. ADvendio will bring together key processes across sales, campaign management, fulfilment, billing, and revenue operations on a unified platform.

With ADvendio, Advance Local will unlock immediate operational scale. Teams will transition away from heavy manual interventions and complex system customisations, shifting their focus toward driving revenue and deepening advertiser relationships. ADvendio establishes a single source of commercial truth, where pricing, inventory execution, and billing natively align, empowering the publisher to manage diverse product offerings with unprecedented speed and efficiency.

Beyond its immediate operational needs, ADvendio will provide Advance Local with a strong foundation that can evolve alongside its advertising business. Its purpose-built capabilities and flexible architecture will enable Advance Local to introduce new workflows, expand automation, and incorporate AI-driven capabilities as needs evolve.

Natalie Pruitt, president, Advance Solutions, a division of Advance Local, said: "At Advance Solutions, everything starts with helping our clients succeed. We wanted an operations platform that supports that mission. By unifying planning, fulfilment and reporting, ADvendio streamlines the work behind the scenes and gives our teams more time to focus on what matters most: understanding our clients' challenges and helping them achieve better business outcomes." 

Bernd Bube, founder and CEO of ADvendio, said: "This is an incredibly exciting moment for the whole ADvendio family, as Advance Local is a hugely prestigious organisation. We are thrilled to have received their confidence in this decision, and the opportunity to partner in their long-term growth and development. I look forward to helping them achieve their goals, and learning what more additional value we can unlock."

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ADvendio is the industry-leading solution for agentic advertising execution powered by Salesforce. Built on decades of deep expertise and proven operational logic, ADvendio provides the profit-focused rules and secure infrastructure that allow the wo...

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