Event Video
From Data to Signal: Simplifying the Value of First Party Data
Recorded at ATS London 2026, this panel examines how brands, agencies and publishers can turn data into signal which can be actioned and optimised, and what technology tools and solutions are helping them to achieve this.
As the advertising and marketing industry moves into an era characterised by regulation and control, campaign execution has shifted from being able to draw on an abundance of third-party data to signal scarcity.
Across the buy and sell sides of the advertising value chain, the focus is on gathering, managing and executing first party data. Yet first party data is often siloed and fragmented, resulting in under utilisation. The real evolution isn’t just owning data, but turning it into valuable, usable and interoperable signal.
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Speakers:
- Rachel Smith (Moderator) | CEO - ExchangeWire
- Rob McLaughlin | Founder and CEO - AUDIENCES
- David Fisher | Industry Lead Advertising, Communications, Media & Entertainment - Snowflake
- Rachel Cottis | Head of Data-Led Advertising - The Telegraph