VIOOH Partners with Adams Outdoor to Expand Programmatic Access to Digital Billboards Across the US
by on 29th Oct 2026 in News
Today, (29th October, 2026) VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation's largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United States.
The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards generating over 4.9 billion monthly impressions. Strategically positioned along major highways, commuter corridors, and high-traffic roadways, these premium digital displays connect advertisers with audiences throughout the Southeast, Midwest, and Northeast.
Through this partnership, advertisers can access premium digital billboard inventory across key markets including Charlotte, Raleigh-Durham, Charleston, Savannah, Norfolk-Virginia Beach, Detroit-Ann Arbor, Grand Rapids, Madison, and the rapidly expanding Ohio Valley region, including Pittsburgh. This extensive regional coverage gives brands the ability to reach consumers across major metropolitan areas, growing communities, and heavily travelled transportation corridors.
"Billboard advertising built Adams Outdoor's reputation over decades, and this partnership brings that same trusted, high-impact inventory into VIOOH's programmatic marketplace," said Gavin Wilson, global chief commercial officer at VIOOH. "For media buyers, it means faster, more flexible access to some of the country's most established regional markets, reaching audiences where they live, work, and drive."
"As Adams Outdoor continues to expand its footprint across the country, partnerships like this are essential to making our growing digital network more accessible to advertisers," said Josh Scharfberg, chief revenue officer at Adams Outdoor Advertising. "By combining our premium locations, strong regional presence and deep market expertise with VIOOH's programmatic technology, we're creating more opportunities for brands to connect with audiences at scale, with the flexibility and efficiency today's advertisers demand."
Through VIOOH's programmatic platform, advertisers can access Adams Outdoor's premium digital billboard inventory with greater flexibility, streamlined campaign activation, and data-driven buying capabilities. The partnership simplifies access to high-impact outdoor advertising across multiple US markets, helping brands efficiently reach audiences at scale.
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