EXTE, a global advertising technology company, is now available through Google Open Bidding, expanding the integration options available to publishers seeking to access its demand within the Google ecosystem.

This integration enables publishers to incorporate EXTE’s demand into their monetisation strategies through Google Ad Manager 360 (GAM 360), Google AdMob, or both, depending on their setup and requirements. This allows publishers to connect with EXTE through the platforms they already use to manage and monetise their inventory.

Three integration options for publishers

Through Google Open Bidding, publishers can choose from different integration options based on their existing infrastructure:

• Google Ad Manager 360 (GAM 360)
• Google AdMob
• Both environments: GAM 360 and AdMob

This flexibility allows publishers to tailor the integration to different monetisation models and facilitates access to EXTE’s demand through the platforms they regularly use.

More options within a unified auction

Google Open Bidding enables publishers to bring multiple demand partners into a unified auction process. Different demand sources can compete for available inventory, providing publishers with a centralised framework for managing monetisation opportunities.

In this context, EXTE’s availability through Google Open Bidding offers publishers an additional way to connect their inventory with the company’s demand. The integration further expands the options available to publishers as they configure their monetisation strategies and work with different demand sources.

"Being available through Google Open Bidding expands our opportunities to connect with publishers and makes it easier to integrate EXTE’s demand into different monetisation environments. For us, this is another step towards developing demand access solutions that adapt to the different infrastructures and needs of our partners," says Alex Martínez, chief strategy officer at EXTE.

An integration designed for flexibility

EXTE’s addition to Google Open Bidding also reflects the evolving needs of publishers, who seek to work with multiple demand sources while maintaining efficient management of their inventory and monetisation tools.

The ability to access EXTE through both Google Ad Manager 360 and Google AdMob accommodates different setups and allows each publisher to choose the integration model that best fits its infrastructure.

With this integration, EXTE continues to expand the ways publishers can access its demand, strengthening its presence across the leading technology environments used to manage and monetise digital inventory.

EXTE

EXTE is a global adtech company that unites contextual intelligence and premium creative to help advertisers and publishers drive outcomes across Display, Video, Rich Media, Native, and CTV—including first-screen experiences. With 300+ employees re...

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