by Lindsay Rowntree on 1st Dec 2017 in TRADERTALK

In this episode of TraderTalk TV, ExchangeWire's CEO, Ciaran O'Kane speaks with Adam McEnery, solutions engineer at PubMatic, about header bidding wrapper solutions and the differences between client-side and server-side header bidding technology.

McEnery discusses:

- What a wrapper is and how it works

- How a publisher would run due diligence on wrapper selection and set it up

- The difference between server-side and client-side wrappers

- Why a publisher would run both a server-side and client-side solution

- The benefits of server side versus client side, and vice versa

- Why a hybrid solution between client side and server side will be the future of header bidding technology adoption

Header BiddingTraderTalk TV