Latest Stories

• Facebook Invests $5.7b in Reliance Jio; Snapchat Usage Rises, But Ad Spend Falls

  6 years ago News

  

  In today's ExchangeWire news digest: Facebook has invested in Indian telecoms giant Reliance's Jio Platforms; Snapchat has reported a growth in usage but a decline in ad spend over the first quarter; and Netflix's had gained more than double the [...]

• Unruly and Ampverse Partner to Boost eSports Ad Investment; Fandango Buys Walmart's Vudu

  6 years ago News

  

  In today's ExchangeWire news digest: Unruly and Ampverse partner to make investment in eSports and gaming inventory easier; Fandango buys Walmart's video streaming service Vudu in a move to scale up its FandangoNOW offering; and Vitztrade sets up the Local [...]

• Australia Forces Google and Facebook to Ad Share Revenue; Snapdeal and Hungama Team Up

  6 years ago News

  

  In today's ExchangeWire news digest: the Australian government forces Google and Facebook to share their ad revenue with local media firms; e-commerce service Snapdeal teams up with Hungama Digital Media to offer a streaming service to its users; and the [...]

• Amazon to Slice Affiliate Commission Rates; Beachfront and Amobee Team-up for VOD

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and Amobee join forces to bring VOD into programmatic; Beeswax [...]

• The ExchangeWire Team on SMB & DTC Marketing, Esports, and Tech for Good

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's own Ciaran O'Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech. On this week’s episode: – AdExchanger wrote last week about Facebook launching a $100million USD grant [...]

• Marketers Need to Invest in Detailed Geo Targeting Now

  6 years ago News

  

  Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, [...]

• Mobile Ad Spend Wavers as Coronavirus Persists; WorldGaze Sets to Boost AI Context

  6 years ago News

  

  In today's EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to optimise context awareness for on-device AI; and Carousell unveils a new initiative to assist non-profits that are helping the most [...]

• Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly

  6 years ago News

  

  Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print [...]

• Beeswax Acquires MediaGamma; Buzzfeed to Leave German Market

  6 years ago News

  

  In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma [...]

• Why The Vertical Ad Network Will Win The Decade

  6 years ago News

  

  The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its reputation has been besmirched by consistent bad behaviour over two decades. Programmatic ad tech vendors built market share in the [...]