Latest Stories

• Two-thirds of Brits are Mobile Gamers, with Most Playing Multiple Times a Day - LoopMe

  2 years ago News

  

  New survey insights released by LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has found that 66% of UK consumers play games on their phone or tablet – a higher percentage than their [...]

• IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [...]

• Total Media Solutions Announces Strategic Hire to Drive EMEA Expansion

  2 years ago News

  

  Total Media Solutions, the publisher-first technology company that helps publishers manage their revenue, and one of only nine Google-certified resellers globally, has announced the appointment of Tim Preston as VP sales and business development, EMEA to spearhead its growth in [...]

• Meta Sued over Ethiopia Hate Posts; Binance Boss Unalarmed by Mass Withdrawals

  2 years ago News

  

  In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [...]

• Leading Independent Platform Adform Recognised for the Strength of its Demand Side Platform

  2 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards. The industry-renowned trade publication asked its readers to recognise [...]

• Blue Billywig Releases Brand New Video Player

  2 years ago News

  

  All-in-one Online Video Platform Blue Billywig announces the launch of its brand new, hypermodern video player. Being low-code, leaner, faster and greener were the main driving forces behind this update. The new player comes hot on the heels of the company [...]

• Alkimi Exchange Joins IAB Europe’s Transparency and Consent framework

  2 years ago News

  

  Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [...]

• Apple Opens System to Third-Party App Stores; Paytm Launches Share Buyback Plan 

  2 years ago News

  

  In today's ExchangeWire news digest: Apple announces it will accept third-party app stores to comply with EU law; Softbank-backed Paytm launches a share buyback plan to recoup its losses; and Hong Kong's SFC warns investors about the risks of trading digital [...]

• Hawk Partners with Hivestack to Expand Programmatic DOOH Offering

  2 years ago News

  

  Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital communication. The agreement enables it to strengthen its demand side platform [...]

• Economy & Ad Spend: Predictions for 2023

  2 years ago News

  

  In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]