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Teads Enhances Brand Suitability Capabilities Through Partnership with Integral Ad Science
Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality. The partnership, which will see Teads integrate IAS’s Context Control solution for [...]
Navigating the Transition to First-Party Data - Q&A with Sandy Ghuman, Silverbullet
In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data, how brands can best navigate the current economic climate, and why strategy is imperative to succeed in the privacy-first era. How [...]
Retail media: Predictions for 2023
Next up in ExchangeWire's 2023 Predictions series is one of ad tech's hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will [...]
Microsoft-Activision Deal Under Threat from FTC; Shein Explores Move to Online Marketplace
In today's ExchangeWire news digest: Microsoft's acquisition of Activision Blizzard could be blocked by the FTC; fashion giant Shein explores a move to an online marketplace; and Twitter relaunches its subscription service "Twitter Blue". FTC moves to block Microsoft’s acquisition of [...]
We Shouldn't Rush to See Attention as 'Unified' – Q&A with Heather Lloyd, Nano Interactive
In this exclusive Q&A, Heather Lloyd, head of product marketing at Nano Interactive, outlines why attention has come to the fore, the challenges surrounding how ad effectiveness is measured, and how using attention as a metric could evolve. How does the [...]
Bayard Média Développement Chooses Manadge to Consolidate its Digital Advertising Revenues
Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues. By using the [...]
Royal Mail Appoints the7stars to Handle Media Planning & Buying
Royal Mail, the British multinational postal service and courier company, has appointed the7Stars, the UK’s largest independent media agency, to handle its UK media planning and buying following a competitive pitch handled by the Aperto Partnership. Havas Media Group was the [...]
Will Audio Kill the Video Star?
In a tumultuous year for tech, audio has boomed across markets and demographics. The global music streaming market is predicted to rise to USD$27.24bn (~£22.6bn) before the year is out, while 34% of the world’s population listens to at least [...]
The Stack: EU Regulators to Restrict Meta's Targeted Ad Model, New Zealand to Charge Big Tech for News
This week: Meta’s targeted ad model struck by EU privacy regulators, New Zealand to make tech firms pay for news… The tech sector this week was dominated by the news that Meta’s targeted ad model is to be restricted by privacy [...]
ExchangeWire on EU Targeting Restrictions, UKSAFC, and the Future of News
On this week's MadTech Podcast, ExchangeWire CSO Ciaran O'Kane and head of content John Still join Grace Dillon to discuss the EU's crackdown on Meta's personalised advertising model, the foundation of the UKSAFC, and the future of news. The EU moves [...]
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