Latest Stories

• ID5 Names Caitlin Borgman Chief Commercial Officer

  3 years ago News

  

  ID5, the world’s leading identity solution provider, has announced that  Caitlin Borgman has joined as its chief commercial officer. As a member of the executive leadership team, Borgman will oversee sales, business development, and customer success operations across the ID5 [...]

• IAB Europe Releases New Guide to Ecommerce

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (September 8th, 2022) released its ‘Guide to Ecommerce for Digital Advertising’ to provide an introduction to ecommerce and retail media advertising in Europe.  The Guide, which [...]

• Integral Ad Science Appoints Megan Reichelt as Country Manager Southeast Asia

  3 years ago News

  Integral Ad Science, a global leader in digital media quality, today (September 8th, 2022) announced Megan Reichelt as country manager of Southeast Asia (SEA). Megan was previously the programmatic head for APAC at IAS. In her current role, she will [...]

• Manadge Partners with Amnet France to Enhance Transparency

  3 years ago News

  

  Manadge, the SaaS platform for monitoring programmatic advertising has today (7th September) announced a partnership with Amnet France. For consolidated investments and campaign performance monitoring with Manadge's publishers partners, Dentsu's group trading desk relies now on the Manadge platform. Through Manadge's [...]

• Ferris the Zero Waste App Becomes the Latest Publisher to Join The Goodnet

  3 years ago News

  

  Sustainability ad network, The GoodNet, and Ferris, the zero waste app, today (September 7th, 2022) announced a partnership whereby The GoodNet takes on the sales of Ferris’s new advertising and sponsorship products. Through this partnership, The GoodNet’s advertisers will be [...]

• US Tech Firms Blocked from Building in China for 10 Years; Microsoft Backs Kalanick’s CloudKitchens

  3 years ago News

  

  In today's ExchangeWire news digest: the US bans tech firms from building in China for the next 10 Years; Microsoft backs controversial entrepreneur Travis Kalanick’s CloudKitchens startup; and tech firms in South-east Asia launch the region's first anti-counterfeit consortium.   US bars [...]

• Verve Group Appoint Michael Brooks as Chief Operating Officer

  3 years ago News

  Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael Brooks has been appointed as chief operating officer.  The announcement was made by Sameer Sondhi, co-CEO of Verve Group and [...]

• VlogBox Launches Kids Room TV to Help Creators Expand Their Audiences

  3 years ago News

  

  During the recent Kidscreen Summit 2022, VlogBox, a top CTV channel development, content distribution, and monetisation platform, presented a new channel - Kids Room TV to help creators expand their audiences while offering kids access to engaging and entertaining animation [...]

• The Rise of Personified Advertising - Q&A with Ossie Bayram, Ogury

  3 years ago News

  

  The ad tech industry is facing an ultimatum: cling to an old world doomed to disappear, or look for a more fitting alternative to its current model. In this article, Ossie Bayram, UK country director at Ogury, goes over the [...]

• SAP Boosts Brand Awareness Using GumGum’s High Impact Ad Formats

  3 years ago News

  

  GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly [...]