Latest Stories

• Advertisers Demand Transparency & Accountability for In-Mobile Ad Spend: Q&A with Catherine Mylinh, Vungle

  8 years ago News

  

  Return on ad spend is always a top priority for any advertiser; and, as in-mobile advertising grows, performance metrics for the mobile vertical are just as important. ExchangeWire speak with Catherine Mylinh (pictured below), VP of marketing, Vungle, about how [...]

• APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC firms rank brand damage a top risk; China & Japan to fuel luxury ad spend; MobAir [...]

• CtrlShift Rebuke Market Players Who Oversell, Tout Own Integrated 'Hub'

  8 years ago News

  

  Adtech players who claim to have silver bullets should be prepared to demonstrate their products are original and able to function as claimed. Rene Menezes, who is co-founder and sits on the board of directors at CtrlShift, says that, while many [...]

• Optimising Campaigns Based on Mobile App Usage, Not Installs

  8 years ago News

  

  On January 9, 2007, Steve Jobs announced the iPhone at the Macworld convention – an announcement that also ushered in the birth of the app market, an industry that may top USD$77bn (£61.6bn) in 2017. Entrepreneurs, recognising that smartphones represented [...]

• Q1 IPA Bellwether Report Shows Economic Resilience: Experts Comment

  8 years ago News

  

  The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an extension to the run of marketing budget growth, to four and a half years. With a predicted rise in GDP, [...]

• DOOH Advertising Now Accessible to SMB Advertisers: Q&A with Matthew Olivieri, AdSemble

  8 years ago News

  

  Digital out-of-home (DOOH) advertising has been giving new life to older, more conventional out-of-home advertising mediums; and advertisers of all sizes want to reach their customers through this channel as it evolves. ExchangeWire speak with Matthew Olivieri (pictured below), CEO, [...]

• RPA Media Place Suggests Brands in LATAM Are Banning YouTube Ads; Loyalty Companies Losing Opportunities in Brazil

  8 years ago News

  

  In this weeks’ LATAM Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks publicly about Nestlé's decision to ban YouTube ads in their digital campaigns in Argentina, suggesting more local brands are doing the same; Accenture's latest report claims that loyalty companies in [...]

• Eigener Ad Blocker für Google?; Oracle kauft Moat

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eigener Ad Blocker für Google; Oracle kauft Moat; Adyoulike kooperiert mit Sizmek; und Data als größte Herausforderung. Google interessiert sich für eigene Ad-Blocking-Lösung Für ein Unternehmen, das sein [...]

• Header Bidding for Video Makes Sense: Q&A with Eric Hoffert, AppNexus

  8 years ago News

  

  Header bidding adoption has ramped up quickly over the last few years, but has yet to spread significantly to formats other than web display. AppNexus is one of the companies pushing to change that, having recently released a guide for [...]

• Oracle Buys Moat; Google Considers Own Ad Blocker

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to be acquired by Oracle; Google Chrome ad blocker?; Adyoulike and Sizmek partner; WideOrbit and Dentsu Aegis collaborate; and Kantar 'Dimension' [...]