Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Le Francais L’Adore Le Trading Media
The exchange revolution continues apace in France. Matiro put on the first exchange-focused event in France last week. Attended by publishers, agencies and marketers the event sought to talk up the strengths of the data-driven display channel. [...]
Rubicon Gives Details On FAN Acquisition And New Funding Round
In a press conference this morning, Rubicon CEO Frank Adante gave details on the worst kept secret in the industry, namely the Rubicon acquisition of Fox Audience Network. The deal is primarily seen as a talent and technology acquisition. [...]
Adify International Spun Out As New Company, As Cox Decides To Concentrate On US Business
There has been mutterings for a while that Cox, the owner of Adify, was looking to close its international operation to concentrate on the US market. The network builder has been doing relatively well in non-US markets, but its [...]
The Rumour Mill Is In Full Drive, As Rubicon And FAN Merger Allegedly Reaches The Boil; Afternoon Meet-Up At Ad Tech New York
» I don't usually engage in conjecture and rumour - well not all the time. But the story of FAN's sale to Rubicon seems to be getting frothier by the minute. All the major tech gossip channels - [...]
UK Online Industry Now Worth One Hundred Billion Pounds According To New Study; The Quants Are Taking Over The Industry Allegedly
» The UK online industry is now worth £100 billion according to a new study carried out by Boston Consulting Group on behalf of Google. That's about 7.2% of the UK's total GDP for last year. The online [...]
European Mobile Advertising To Reach One Billion Dollars According To Smaato Whitepaper
Smaato, the German-based mobile display aggregator, released a whitepaper this week suggesting that mobile the advertising market across Europe's big five (namely Germany, UK, France, Italy and Spain) will reach $1.2 billion by 2015. The projected growth will be [...]
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