Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Rubicon Builds Out Its Malware Security Offering By Acquiring SiteScout
Malvertising is, according to Rubicon execs, putting about $600 million dollars of publisher revenue at risk every month. I take it that cost must include brand damage, loss of revenue due to drop in traffic (malware has led to [...]
Kwame Acheampong, Httpool MD, Discusses Central And Eastern European Display Markets, RTB And Automated Trading
Kwame Acheampong is Managing Director and Partner at Httpool. Httpool is an ad network that specialises in the Central and Eastern European markets, offering buying opportunities in these markets to UK agencies and advertisers. Acheampong took time to [...]
FTC Approves The Admob Deal; Android Now At The Heart Of Ad Strategy For Google
I would love to sit in on a Google strategy meeting some morning. It would be an education. As you watch all media becoming more digital, you can see the company encroaching on all fronts. Last week [...]
Google In The Hunt For Invite Media, Says Kafka. Will This Spark Mass Consolidation Of Buy-Side?
It’s been a busy weekend of news and speculation. The rumour mill is in overdrive among the New York advertising digerati. Peter Kafka has heard from “sources” that Google is about to buy Invite Media - and the [...]
Martin Kelly: The Coming Months Will See The Completion Of The Infrastructure For The UK Platform Trading Revolution
Martin Kelly is Managing Partner at Infectious Media, an exchange-trading specialist based in London. Martin took time this week to speak to ExchangeWire about the company’s rebrand, the evolution of the UK exchange space and the continued growth of [...]
Marco Bertozzi: Technology Should Not Be The Differentiator For Agencies; It’s The People Behind It And What It Delivers That Counts
Marco Bertozzi is the Managing Director, EMEA, VivaKi Nerve Center. Vivaki is a strategic unit within Publicis Groupe that helps agencies leverage the scale of the group's media and digital operations to improve campaign performance for its clients. [...]
Matthias Pantke, Adscale CEO: Exchange Trading Will Be 15% Of German Display Market This Year
Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion impressions per month. Pantke took this week to speak to ExchangeWire about the Adscale platform, the size of [...]
Ad NetworkDisplayExchangePerformanceProgrammaticPublisherTrading
Michel Juvillier: Improve Digital Can Be Considered The Largest Sell-Side Platform On The French Market
Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market: it works with 15 of the top 20 Comscore publishers; and is now optimizing two billion ad impressions per [...]
Yann Le Roux: Matiro Is The First And Only Ad Exchange Specialist In France
Yann Le Roux is the co-founder of the newly launched French exchange trading specialist, Matiro. Matiro is the first exchange specialist in France, and it's launching at a time when the display market there is experiencing a similar evolution [...]
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