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Orisha ADgency Partners with Cedara to Drive Sustainability in DOOH Advertising and Retail Media
Orisha ADgency, a leading media agency in France specialising in digital out-of-home (DOOH) and digital point-of-sale advertising and part of Orisha Retail Shops, has partnered with Cedara, the Carbon Intelligence Platform, to develop a sustainability solution for ADgency’s network of [...]
FAST Delivers Real Value to Advertisers: Says New Year-End Report From VideoElephant
With the FAST business expected to reach USD$12bn (£9.7bn) by 2027, the 2024 year-end report from VideoElephant confirms the value of FAST to advertisers and shows that FAST channels effectively reach advertiser-friendly targets with content they seek. Of the millions of [...]
Pubstack Releases 2024 Programmatic Data Benchmark, Unveiling Key Insights from the UK Market
Pubstack, the leading Enterprise Ad Management Platform, is excited to announce the release of its highly anticipated 2024 Programmatic Data Benchmark featuring insights across key European markets, including the UK. This comprehensive report, derived from Pubstack’s data across 16,000+ websites, 2.5 [...]
Pixalate Releases Q4 2024 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps & Web
Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q4 2024 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for China, Japan, Singapore, and India. The reports reveal SSP market share across mobile apps [...]
Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation
Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today (January 23rd, 2025) announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the [...]
Content Ignite Launches Version 2 of Publisher Health Checks to Boost Website Performance
Content Ignite, a leader in digital publishing solutions, is excited to unveil Version 2 of its Publisher Health Checks, a powerful tool designed to help publishers maximise website performance, increase revenue, and enhance user experience. This upgraded solution builds on the [...]
Opti Digital Reports 60% Growth in 2024
As projected at the start of 2023, Opti Digital, a leading premium advertising monetisation platform, has reported a 60% growth for the full year of 2024. CEO Magali Quentel-Reme commented on the results: “2023 was a pivotal year for Opti Digital, [...]
Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience Solutions
Evorra, the next-generation SaaS audience and data platform for brands and agencies, has joined forces with the7stars, one of the United Kingdom’s largest independent media agencies, to lead the way in compliant and addressable audience building and activation for the7star’s [...]
Equativ Unveils Maestro by Equativ
Equativ, a global independent ad tech company, today (January 22nd, 2025) announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralises programmatic campaign management and provides ad buyers with direct access [...]
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