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RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising
RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced its partnership with The Trade Desk, a global leader in demand-side advertising technology. RAAS LAB’s strategic AI intelligence can now be accessed programmatically via The Trade Desk’s [...]
PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. [...]
VIOOH Partners with OUTFRONT to Add Expansive US Inventory to its Global Programmatic Platform
Today (9th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the US, significantly expanding programmatic access to DOOH inventory across [...]
MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026
MarkApp has been recognised by The Financial Times and data research partner Statista in the FT1000: Europe’s Fastest-Growing Companies 2026 ranking, securing the 2nd position in the IT & Software category and 11th place overall across Europe. The annual list [...]
Azerion Promotes Roxanne Harley to VP Strategy & Growth
Omnichannel advertising platform Azerion has promoted Roxanne Harley to the newly-created position of VP strategy and growth as it continues to integrate multiple advertising disciplines, data streams, and technologies to deliver effective campaigns for clients. Previously Azerion UK’s head of growth, [...]
Picnic Launches 'Quality Video' to Bring Transparency to Open-Web Video Buying
Inventory Intelligence platform Picnic has announced the launch of Quality Video, a new solution designed to help advertisers understand and curate open-web video inventory based on how video ads truly behave on the page. Open-web video buying still relies on broad [...]
Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning
Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation. Built using Nano’s established intent targeting as the foundation, NanoQ combines custom-built audience segments with tailored recommendations [...]
digitalAudience Accelerates UK Expansion with Local Leadership
digitalAudience is strengthening its presence in the United Kingdom as a priority growth market in 2026, appointing Paul Smith as managing director UK and Cristina (Rusu) Ghiuta as customer success manager UK. The expansion forms part of digitalAudience’s broader strategy to [...]
Taboola: EV Controversy Drives Huge Readership Spike
Pageviews for articles about electric cars have shot up by 166% over the past three months, reflecting a growing scepticism towards the alternative vehicle type, according to Taboola. Data from Taboola Newsroom, which monitors readership trends across Taboola’s international network of publisher [...]
Thrad Joins AgenticAdvertising.org as Founding Member
Thrad, the leading advertising infrastructure provider for the AI ecosystem, announced it has joined AgenticAdvertising.org (AAO) as a founding member. The organisation, guided by industry veterans Randall Rothenberg and Matthew Egol, is advancing open standards for AI-powered advertising through the [...]
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