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Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem
Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics is limiting the channel’s potential. These are the key findings of ‘The State of UK [...]
StackAdapt Launches Industry First Live Events Campaign Workflow for CTV
StackAdapt, the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a centralised planning hub, a [...]
Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership
Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into [...]
Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation
Locala today (14th April, 2026) announced the launch of Planning Agents, a new evolution of its platform designed to bridge the gap between advanced strategy and real-world activation. By bringing together proprietary signals, strategic reasoning, and activation readiness within a [...]
FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video
FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (14th April, 2026) announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, [...]
Huffpost UK adopts Taboola's DeeperDive GenAI
Taboola, a global leader in delivering performance at scale for advertisers, today (14th April, 2026) announced that HuffPost UK has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content. DeeperDive brings the power [...]
GoWit & Numatec Forge Retail Media Partnership in Spain and Italy
GoWit, a leading omnichannel commerce and retail media provider, today (14th April, 2026) announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption across Spain and Italy, two of Europe’s [...]
OpenX Repositions as The Intelligent SSP™ to Simplify Advertising
OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media [...]
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