People-based marketing doesn't just need to refer to marketing within the digital ecosystem – it has the ability to drive efficiencies across all marketing channels, while connecting the dots to drive real business outcomes and tie channels together. LUMA Partners [...]

High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size. Facebook got in on the mobile act, launching Canvas and Undertone recently announced a partnership with them to introduce cross-device [...]

Yesterday (8 Aug) TubeMogul, Inc. (NASDAQ:TUBE) reported financial results for its second quarter ended June 30, 2016. Cross-screen growth accelerated as programmatic TV (PTV) and mobile each grew over 140% annually, offsetting the impact of the rush of brand budget from desktop [...]

Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out how the technology platform can work for them. In this industry byliner, Exponential Interactive's Southeast Asia and North Asia commercial [...]

This week in the LATAM Round Up: Rio de Janeiro will have a beacons network to be used in OOH campaigns; Mobile market in Argentina to reach more than 70% of the population – half of them with smartphone devices – [...]

Pokemon Go may be a fad that passes after a few months, but augmented reality, i.e. real-time integration of digital information into consumer environments, is here to stay. This edition of ExchangeWire’s Now & Next feature looks at augmented reality [...]

Native advertising is now mainstream, yet when you talk of 'native programmatic', the term is considered by many as an oxymoron. This is changing and, with major advertising platforms onboarding native programmatic capabilities, it might be time to start reassessing [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for [...]

Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the majority of growth coming from programmatic. Highlights - Revenue of USD$37.1m (£28.25m), down 12% year-on-year - Total Spend [...]

More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will follow the games on various mobile devices. While TV inventory is still limited, digital brings [...]