Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence.

The MAFO Growth Hub introduces a powerful, unified environment built to support both advertisers and publishers with advanced analytics, automated reporting, and actionable intelligence. By combining performance visibility, financial transparency, and AI-driven recommendations, the Growth Hub eliminates operational friction and enables faster, data-driven decision-making at scale.

Powered by ECHO AI, the Growth Hub continuously analyses campaign performance, traffic behaviour, and financial data to surface insights, identify inefficiencies, and recommend optimisation opportunities in real time. This allows both advertisers and publishers to move from reactive management to proactive growth within a single centralised platform.

Real-time transparency and intelligent alerts for smarter Publisher control

Publishers often struggle with limited visibility into performance discrepancies, delayed reporting, and late detection of traffic quality issues that can impact revenue. The MAFO Growth Hub solves these challenges by providing real-time access to traffic and financial data, enabling faster, more informed decision-making.

The platform delivers detailed traffic reports, trend analysis, and key performance metrics to help optimise quality and maximise revenue. Real-time financial reporting offers full visibility into invoice status and payment tracking, reducing the need for manual follow-ups.

Built-in alert systems notify publishers when capped clicks or impressions exceed defined thresholds or when installs are flagged for potential fraud, allowing immediate corrective action. Combined with enhanced financial transparency, campaign visibility, and ECHO AI-powered recommendations, the MAFO Growth Hub helps publishers improve efficiency, protect performance, and scale with confidence.

Empowering advertisers with full performance visibility

Advertisers often deal with fragmented data sources, delayed reporting, and limited flexibility when analysing campaign performance across GEOs, operating systems, and offers. In many MMP dashboards, cost data is not fully visible, requiring advertisers to calculate spend manually across multiple systems.

The MAFO Growth Hub is designed to solve these challenges by providing a centralised performance environment with full analytical independence, including complete visibility into revenue and spend in one place. This gives advertisers a clear, real-time view of profitability without relying on external calculations or reconciliations.

The platform offers a comprehensive dashboard where advertisers can track revenue by GEO, analyse OS distribution, monitor top-performing offers, and apply custom date ranges for deeper performance evaluation. This enables faster identification of growth opportunities and more agile campaign optimisation.

Advanced reporting capabilities allow advertisers to generate and export reports with full control over filters, statistics, calculations, and time intervals. Reports can be downloaded in CSV format or generated automatically, supporting internal analytics workflows and business intelligence systems without manual involvement.

Yaron Tomchin, CEO of Mobupps, says, “The launch of the MAFO Growth Hub represents a major evolution of MAFO. Advertisers and publishers need clarity, speed, and control, and the Growth Hub delivers exactly that. By combining transparency, automation, and AI-powered intelligence, we’re giving our partners the ability to make faster decisions, optimise proactively, and scale with confidence. This strategic infrastructure upgrade is designed to support long-term, performance-driven growth.”

Rashid Galimov, CTO of Mobupps, says, “The MAFO Growth Hub leverages ECHO AI to continuously process vast streams of campaign, traffic, and financial data. Our system detects anomalies, identifies inefficiencies, and generates actionable recommendations in real time, enabling true predictive optimisation. Technically, it’s designed to eliminate manual bottlenecks, integrate seamlessly with APIs and BI tools, and provide both advertisers and publishers with an independent AI-driven intelligence solution.”

Built for performance, designed for independence

With the launch of the MAFO Growth Hub, Mobupps continues to invest in technology that removes operational friction and gives existing clients direct access to the data they need to grow.

By combining transparency, automation, and AI-driven insights, the MAFO Growth Hub enables advertisers and publishers to move faster, optimise smarter, and scale campaigns with confidence.

Mobupps

Mobupps is a global frontrunner in mobile advertising and technology solutions. With a legacy spanning over 16 years, Mobupps is a trusted name in the industry, tailoring marketing campaigns to the unique needs of businesses and offering solutions th...

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