Bedrock & Advertible Close the Agentic Loop from Decisioning to Creative
by on 10th Jun 2026 in News
Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression.
With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn a simple text prompt, and their existing brand materials, into high-performing creatives, generated and hosted automatically.
"This integration is a game-changer for agencies," said Shane Shevlin, co-founder and CEO of Bedrock Platform. "In a highly competitive landscape, the ability to rapidly produce, test, and scale dynamic creative is the new currency of efficiency. The Creative Agent, powered by Advertible, arms our clients with the tools to be exponentially more effective, delivering superior results for their clients without needing massive internal creative resources."
Advertible's sizeless rendering – a first-of-its-kind technology – adapts a single set of assets into any format in real-time, addressing a gap that automation has so far left untouched: creativity.
"For years, creative has been the one part of the buy that stayed manual while everything around it advanced,” said Mansoor Basha, chief technology officer, The Marketing Cloud (Stagwell). "Targeting, bidding, and measurement all became intelligent and automated. Creative did not. In an agentic model, that gap becomes the real constraint on performance. Advertible is built to close it, bringing creative variation at scale into the flow without the production burden. That is exactly where the category should be heading: back to creative that is both well-crafted and effective."
This is the latest step in Bedrock’s mission to reduce latency, lower costs, and drive better outcomes for buyers, following the debut of its containerised bidder offering within Index Exchange’s Cloud infrastructure, as well as the launch of its multi-agent Pathfinder system.
The Creative Agent empowers users to leverage AI to iterate on thousands of creative variations instantly, optimise them for specific audience segments, and ensure brand safety, all within the Bedrock environment. As a result, time-to-market is dramatically reduced, while campaign performance is enhanced at scale.
"This is a transformative moment for Advertible. We've always believed great advertising should be dynamic, intelligent, and instantaneous, and through this partnership, that power is now at the fingertips of agencies and advertisers worldwide,” said Priti Ohri, co-founder and CEO of Advertible. "Most agentic systems today can identify the right audience and place the right media, but creative is still a manual step that breaks the chain. Our integration with Bedrock changes that. For the first time, creative development happens inside the workflow itself, in real-time and at scale. This is what it looks like when intent truly meets execution."
Ryan Pestano, co-founder and CPO of Bedrock Platform, added: "Our collaboration with Advertible is a clear demonstration of how Bedrock Platform is driving meaningful innovation and delivering real-world use cases for AI in programmatic. The Creative Agent solves a critical pain point – the creative bottleneck – by making sophisticated, data-driven creative accessible and instantaneous. This is the future of programmatic media execution."
The partnership highlights the growing momentum behind the application of AI in programmatic advertising, moving beyond simple automation to genuine creative augmentation.
Independent agencies and mid-market brands can now deploy sophisticated, multi-variant campaigns that stack up against the production capabilities of even the largest companies, effectively democratising premium programmatic execution.
Creative Agent is now available to all Bedrock Platform users.
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