Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces
Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetisation for major ecommerce marketplaces [...]
Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend
In today's ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital's MightyHive partner with Brazil's leading digital performance agency, Raccoon Group. Zynga set to acquire Chartboost Interactive entertainment [...]
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