Anzu.io Partners With Forensiq
In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) [...]
DoubleVerify Partners with Snapchat to Authenticate Media Quality
DoubleVerify ("DV"), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Now, brands can authenticate the quality of Snapchat [...]
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