DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today [6th April 2020] announced an integration with Pinterest that enables advertisers to authenticate ad viewability, as well as identify digital ad fraud and sophisticated invalid traffic [...]

In today's ExchangeWire news digest: LUMA's latest Market Report reveals a fall in ad tech and MarTech deals; an investigation by Clean.io uncovers a rise in the threat of malvertising; and AdWanted secures 101-year-old advertising incumbent SRDS. LUMA reports fall in [...]

Leader in data-smart marketing services, Silverbullet, today announces the strategic appointment of digital marketing expert Marco Godina, as senior vice president of product. Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA, [...]

In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon the advertising industry, ExchangeWire speaks to a variety of technology vendors and industry associations for their insight into how the [...]

Picnic Media, the user-first ad marketplace, moves into a new phase of expansion with the appointment of Manchester-based sales operation One Link Digital to bolster its presence outside London. One Link’s Peter Boler will lead Picnic's Regional Sales operations, while [...]

Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced financial results for the fourth quarter and fiscal year ended December 31, 2019. Q4 2019 - Revenue decreased 3% year-over-year, or 2% at [...]

In this exclusive article written for ExchangeWire, Paul Evans (pictured below), B2B strategy and marketing consultant, discusses why the moment is right for the independent advertising ecosystem to embrace its own independence, champion relevance, and collectively re-imagine the future makeup [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty [...]

The UK advertising industry grew for the 25th consecutive year, with ad spend reaching £5.97bn in Q3 2019, representing a year-on-year growth of 5.6%, according to the latest Expenditure Report from the Advertising Association (AA) and WARC released today (30th [...]

We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we [...]