Humble PIE: Time for Independent Ad Tech to Embrace Independent Values
In this exclusive article written for ExchangeWire, Paul Evans (pictured below), B2B strategy and marketing consultant, discusses why the moment is right for the independent advertising ecosystem to embrace its own independence, champion relevance, and collectively re-imagine the future makeup [...]
Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project
Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director - Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech alike, along with the strategies which can be used to overcome these using presently-available solutions. How [...]
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