CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the leader in revenue and billing management for media companies, to create a custom operating management system that will integrate with Megaphone, the largest podcast hosting and [...]

With the transition to the latest version of IAB Europe's Transparency Consent Framework (TCF v2.0) now complete, some are optimistic that a new era of digital marketing is fast approaching. However, with user data still playing an integral part in [...]

GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted by an independent third-party researcher, also found [...]

LiveRamp (NYSE: RAMP), the leading data connectivity platform, today launches its new report ‘The New Internet,’ sharing insights from senior advertising and marketing leaders about the challenges that the advertising industry needs to navigate in the coming year.   The research, conducted by [...]

In today's ExchangeWire news digest: US senators propose a new bill to make online platforms more accountable for their users' content; plans for a merger of ad-based content recommendation platforms Taboola and Outbrain have fallen through; and the ACCC begins [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide to Supply Path Optimisation (SPO)’. Written by industry experts from across the supply chain including Bloomberg Media, DoubleVerify and Vodafone, [...]

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-MenuTM, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty’s In-PlayTM format, completes a [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Facebook claims it may be ‘forced’ to revoke its Australian users’ ability to access and share news on the platform [...]

In today's ExchangeWire news digest: AT&T is reportedly considering selling its ad tech unit Xandr; Snapchat experiences a growth in users whilst TikTok's future hangs in the balance; and the latest Digital Publisher Revenue Index from the AOP and Deloitte [...]

Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of their partnership, offering The Trade Desk’s clients a greater range of targeting options. Advertisers will now be able to unify [...]