The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate [...]

Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers off in Asia-Pacific, who then prefer to work on proven platforms – even if this means perpetuating the presence of [...]

In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much experience of the event, what their top tips for surviving Cannes are, with advice ranging [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius buys Forensiq; Snapchat Partners with Oracle; Twitter targets via emojis; Partnership between Uber and Factual; and New C-level additions at [...]

Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about the importance of creativity and its convergence with data and technology.  ExchangeWire: With the annual Cannes Lions festival coming up, what [...]

In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media, shares with ExchangeWire a common frustration among the conference-going crowd, where an outsider’s attempts to simplify our industry solely leads [...]

Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful content that will create a lasting impact – but is its application just technology for technology's sake? In this piece, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data; Tencent interested in Supercell; Exclusive partnership between Unlockd and Tesco Mobile; JICWEBS produces viewability guidelines; and [...]

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the surface of Vista's acquisition strategy and unveil the potential to [...]

In this week’s LATAM RoundUp, details of the launch of operations of HookLogic in Brazil, which is aiming to work with retailers in a billionaire e-commerce market; Numbers of the digital market in Argentina — a country in which native [...]