Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry enters the second quarter, with the Media Ratings Council (MRC) issuing its backing to several ad tech vendors in recent [...]

With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is crucial to any ad-funded business. However, as the digital economy enters the ‘post-PC era’ in full thrust, ad spend on the [...]

Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard against 'bot traffic' and 'click fraud' - issues that are rife in the digital advertising industry. YouTube announced recently that it [...]

Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring legitimate web traffic are understood to be taking place, as ‘click fraud’ continues to dog some of the industry’s biggest [...]

Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display ad pilot with Tesco as the participating brand, as the industry’s move towards mobile devices gathers pace. Weve – a joint venture [...]

Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing to pay for, writes Dan de Sybel, director of technology and operations, Infectious Media. The drive towards more transparency in [...]

Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as trade bodies representing advertisers and premium publishers have identified it as one of the key issues to address in 2014. [...]

January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what is in store over the next 12 months. In 2013, the dust settled on some fundamental issues: programmatic (on its way [...]

MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics, as it continues to diversify its multi-million pound digital marketing strategy. The price comparison site today (13 January, 2014) announced it [...]

GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big players, but also points to mounting pressure facing third-party tech partners as we enter 2014. This week WPP’s investment arm GroupM [...]