ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers' ongoing quest for transparency and the challenges of accurately measuring marketing effectiveness. ExchangeWire: The issue of transparency is something that has been discussed, at length, by the industry. What conversations should [...]

Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to "promote clarity and trust for every participant in [...]

Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should be doing something with AI to gain an advantage, but are unsure exactly what that [...]

Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and social media will be the main drivers of global growth between 2017 and 2020, growing by USD$22bn (£16.8bn) and USD$28bn [...]

This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European Programmatic Market Sizing Report'. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look [...]

As Cadi Jones (pictured below), the former commercial innovation director at Clear Channel International, announces today (Monday, 10 September) that she has joined Beeswax as commercial director in EMEA, ExchangeWire speaks with her about her new role, the value of independent ad [...]

Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of intelligent advertising and publishing solutions globally. ExchangeWire spoke with Simon Halstead, head of open demand international; Lewis Sherlock, head of [...]

This week, JD.com has teamed up with several hotels to showcase its technologies and marketplace products, enabling guests to purchase items they find in their rooms. Selected rooms at these partner hotels including Wanda, Sheraton, Beijing 5L, and Greenland, would be [...]

QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity. In fact, the matrix barcode and other visual-recognition technology can provide [...]

Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing communications. We are moving from one-to-many, to one-to-one communication, creating added value to businesses. Robots have helped free up the [...]