ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; [...]

The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too much talk, but not enough action. ExchangeWire spoke with Adam Gilsenan (pictured below), former head of trading at The Daily [...]

While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their inventory. There were initial concerns among broadcasters in Asia-Pacific [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of [...]

With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and gain a better understanding of their targeted audience. There are, however, key issues associated with data accuracy that marketers in [...]

Understanding the true value of display advertising isn’t always straightforward. Despite the different measurement options available, such as click-through and view-through, these metrics can be inadequate when it comes to telling the true story of what role an ad has [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketing budgets to rise; Customer experience rules; and UK retailers [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India to spend £5.24bn on ads; ANZ marketers slower to tap new tech; Asia consumer behaviour differs [...]

Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces. With its ad tech market among some of the world's most matured and [...]