M&C Saatchi Mobile recently announced a change in direction, and a rebrand to M&C Saatchi Performance, reflecting the dramatic shift towards hyperconnectivity. ExchangeWire speaks with James Shepherd, managing partner, Growth, M&C Saatchi Performance, about the launch.  ExchangeWire: Why is M&C Saatchi [...]

Despite the ongoing attention to the so-called 'ad tech tax' in the digital advertising ecosystem, it remains a challenge for marketers who continue to spend media dollars in programmatic channels, writes Oleg Korenfeld (pictured below), global chief platforms officer, Wavemaker Global. [...]

This week's news roundup features S4M, a leading mobile programmatic platform which showcased the latest version of FUSIO by S4M, its drive-to-store technology.  The platform enables marketers to have complete access to a handful of exciting new features that bridge online [...]

As in most industries, the online advertising ecosystem faces the same challenges with diversity. It is apparent there's an issue, but who does the responsibility fall to to do something about it? In this Q&A with ExchangeWire, Jenny Biggam (pictured [...]

This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European Programmatic Market Sizing Report'. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look [...]

On this weekly news roundup from LATAM, Jeep Builder Increases Brand Recognition by 34% of Jeep Compass and Increases Ad Recalls Volume with Teads Managed Outbound Campaign; study conducted by ContenTools and OpinionBox points out changes regarding the use of [...]

There has been much conversation around direct-to-consumer (DTC) brands, and why and how they are causing such disruption to the traditional marketing model and the way they engage with the service layer. Writing exclusively for ExchangeWire, Jay Friedman (pictured below), president [...]

On this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Americas region - and on this edition:  Adsquare Expands In The US Midwest And Appoints Sales Director In Chicago Adsquare Expands In The Midwest And Appoints Sales Director In [...]

Having done a number of Road to ATS video segments, panels, and op-eds on the future of the service layer of late, I am reminded of just how complex media buying is at a global scale. There is a common [...]

LATAM News Roundup of the week: Agreement between Teads and Globo Publications expands the Clean Advertising ecosystem and guarantees quality in scale for advertisers; MediaMath is now connected to "Connect", ROIx programmatic solution; Tradelab launches real-time mobile optimization technology The [...]