Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces.   He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in [...]

Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand shares some case studies on the effectiveness of data optimisation - a critical, but less known, factor behind the success of display ads. She also highlights how using data has shown [...]

Marc Barnett is the GM of Microsoft Media Network & Microsoft Advertising Exchange. Here he discusses the growth of the Microsoft Ad Exchange in Australia and NZ, the relationship with retargeters and third party buyers, channel conflict and data [...]

We are delighted to announce another eleven speakers for ATS Sydney on March 13. The event is fast approaching and preparations are in full-swing. The addition of the following new speakers promises to make this perhaps the best ATS yet, [...]

Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers. It is not surprising that advertisers are moving more of their ad dollars into Online Video, with Frost and Sullivan predicting Australian video expenditure [...]

Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox's strict processes and [...]

With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for the day gives ExchangeWire APAC an overview of the platform offering in the APAC region - and details of key [...]

As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]

Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced. Barokas also discusses the dynamics of the [...]

Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can [...]