Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer "holistic" programmatic services and drive the need for more transparency in the industry--something which its top executive repeatedly notes is [...]

Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more effective customer targeting.   Contrary to common perception, the Singapore telco believes television is not an outdated advertising platform, but one [...]

ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the [...]

Asia Pacific (APAC) is widely recognised as the world's fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage of its programmatic sector, as the title increases its commitment to the territory.  Singapore-based Yu has [...]

Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul's South East Asia chief, to examine how publishers in the region are changing their approach to programmatic video advertising.  TubeMogul released its quarterly 'State of Programmatic Video' report this month, revealing that all [...]

Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there, under the banner of the trade body.    I’ve been involved in various industry bodies for many [...]

Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic buying. ExchangeWire spoke with Gabriel Jor, the conference curator, to get insights into the impetus [...]

Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there,  as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising [...]

Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many advertisers will choose transparency if it costs them 10% more?’ The intense conversation on price transparency in agency trading desks puts [...]

In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt to survive in the [...]