Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, [...]

In today's ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google's app store policy; concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah; and TRMC criticises Coles for [...]

White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released a ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices across Europe’. The aim of this guide is to share background [...]

With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and [...]

We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant [...]

Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending [...]

White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into physical IP theft.   A report from the EU law enforcement agency [...]

White Bullet Solutions, the digital marketing transparency experts, today (23rd June) announced that three quarters of major advertisers removed or significantly reduced their advertising on high-risk websites after a health-check from White Bullet. The advertisers, who were among the 150 biggest [...]

Channel Factory,  a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today (23rd June) announced that Robert Björk has been promoted to MD for the Nordic region, having previously worked as sales director.  The [...]