Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today announces the findings of research into achieving Effortless Modern Marketing, conducted with more than 1,000 marketing professionals across the UK, EMEA and the US, [...]

In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the IPA's Q4 2020 Bellwether Report asserts that ad spend will recover despite current pessimism; and America's largest cinema chain, AMC, [...]

Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at LiveRamp, writes about how authenticated traffic solutions leverage identity to help advertisers' reach their audiences. Against a backdrop of global turmoil, [...]

2020 turned out to be a year like no other, and that was no less the case in the world of ad tech. Triggered by Google's bombshell announcement that they would stop supporting third-party cookies on their Chrome browser by [...]

Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a [...]

There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

As the walls close in on third-party cookies and regulators increasingly put data practices under the microscope, the ad tech industry has had to find and develop new ways to target audiences whilst upholding their right to privacy. One such [...]

In today's ExchangeWire news digest: the FTC and US state attorneys general file a fresh antitrust suit calling for a clamp down on Facebook; Amazon and Google face fines from the French Data Protection Authority for using tracking cookies without [...]

ID5, the independent universal ID solution for digital advertising, has released a survey on 'The State of Digital Identity' to understand how the digital advertising industry is preparing for a cookie-less future. The survey aims to analyse responses by gathering [...]

Now brands can operate more easily in a cookieless world, thanks to a first-of-its kind integration between Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, and BritePool, the leading, global identity resolution company for the emerging [...]