Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]

Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions [...]

Weborama et Equativ (ex-Smart) renforcent leur partenariat au service des éditeurs, des annonceurs et des agences. Le spécialiste de l’analyse sémantique a en effet choisi la solution de curation de l’adtech indépendante pour exploiter et activer ses segments contextuels sémantiques, [...]

Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers, and agencies. The semantic analysis specialist has chosen the independent ad tech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on [...]

Audigent, the leading data identity, curation, and activation platform, has been named a “Small Company Standout” by Fast Company as part of the publication’s fourth annual Best Workplaces for Innovators. The list honours organisations and businesses that demonstrate a steadfast [...]

Smart AdServer today (15 December) announced the launch of their curation offering, a platform that delivers greater value in the form of curated deals for the digital advertising supply chain. The curation platform streamlines programmatic advertising within the fragmented ecosystem, [...]

In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]