In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts 'new retail' engagement as key to Singles Day record sales; Wavemaker launches in two APAC [...]

The signs are innocuous: a slow network connection, a requested password update, a strange email from a colleague. The effects, however, have profound impacts on people, businesses, and governments alike. ExchangeWire’s Now & Next explores the methods and motivations behind [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don't 'get' them; MCN offers consolidated customer view across [...]

Asia-Pacific businesses that assume they need not worry about the upcoming European Union's data privacy laws should think again, as they may need to ensure compliance even if they do not physically operate in the region. Slated to take effect [...]

Reaching consumers with personalised marketing and relevant messaging is clearly the holy grail in advertising. But staying on top of the trends and changes across the industry are not just important to the advertisers and agencies, but also the companies [...]

Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints. A survey by CMO Council revealed that 78% of marketers believed they could respond or [...]

25 May, 2018 – put it in the diary. On this fateful day, the General Data Protection Regulation (GDPR) will come into full force. ExchangeWire breaks it down for those still in the dark. It’s hardly surprising that the mere mention [...]

Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer services designed specifically for app retargeting. The Berlin-based mobile ad platform has just opened offices in Singapore and Seoul, after setting [...]

ExchangeWire Research reveals a universal lack of understanding about the complexities of the upcoming GDPR, pointing to a fundamental lack of preparation and severe risk of non-compliance. Insurance, finance and banking sector appear to be ahead of the curve; retailers [...]

In the face of the Google and Facebook duopoly, and squeezed margins, which models will survive? If you believe every ad tech naysayer in the industry, you will think ad tech is on its last legs. Many people see Facebook and [...]