VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase the effectiveness of their online video advertising though independently verified viewability and attention measurement. Through this collaboration, VDX.tv will work with [...]

In their latest piece for ExchangeWire, IAB UK speaks to members of its UK Display & Data Steering Group to discuss what the ad tech industry needs to do to tackle ongoing issues and enhance programmatic. The programmatic industry has revolutionised [...]

As we get ever closer to the end of 2020, more and more of us are reflecting on how the year's most significant event - the COVID pandemic - shaped the way our industry worked. Helene Hall (pictured below), CEO [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to Ad Fraud’, to help drive media quality and effectiveness in the digital advertising industry. This guide has been developed by [...]

Global digital marketing agency Croud today announces two new key hires for the business, appointing David Thompson as its new chief technology officer, and Sophie Wooller as director of digital transformation for the agency’s in-housing division Serpico by Croud. Wooller’s position is [...]

Cavai the leading conversational advertising cloud, today announces the appointment of Janicke Holst Eckbo, who joins in the newly created role of global CMO. Janicke was most recently market development director at Schibsted Media Group, the largest media group in [...]

AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s [...]

Allroll, a CTV marketing platform, and agency, announced its partnership with VlogBox, a global OTT app development, video content distribution, and monetisation company, in order to create a full-value marketplace for channel owners.  This will allow Vlogbox to widen its advertising [...]

FLO, district m’s media buying platform, has gained a brand new feature this month with the addition of the Creative Builder. The tool is intended to be the ideal solution to counter the recurring difficulty faced by individuals and companies [...]

ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was [...]