Integral Ad Science (IAS), the global leader in digital ad verification, today (24th August) announced the launch of ‘Context Control’, a sophisticated new suite of brand safety and suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic [...]

Cavai the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. At Cavai she will focus [...]

In today's ExchangeWire news digest: advertisers turn to Android in preparation for changes to Apple's IDFA; Facebook cracks down on groups and pages linked to US conspiracy group QAnon; and a proposed regulation may see Chinese streaming services iQiyi and [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Clear Channel Outdoor announces plans to roll out its RADAR technology in Europe; ad firms call on the W3C to [...]

In today's ExchangeWire news digest: Tik Tok-owner ByteDance is reportedly in talks with Indian conglomerate Reliance Industries to salvage the popular video app; the UK government weighs up making disclosure labels compulsory for political content posted online; and a survey [...]

In today's ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google's app store policy; concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah; and TRMC criticises Coles for [...]

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s [...]

In today's ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its RADAR offering to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital [...]

White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, is expanding into the UK following a highly successful funding round in May by Goldman Sachs Merchant Banking Division and ClearSky Security. White Ops protects customers [...]

Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don't interact with. As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover [...]