IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced today the results of its annual Attitudes to Digital Video Advertising research. The study found that nearly 60% of advertisers are investing in digital video [...]

White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into physical IP theft.   A report from the EU law enforcement agency [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Apple announces changes to IDFA, making compliance to its AppTrackingTransparency framework compulsory; WhatsApp's new payment service encounters a hurdle after [...]

White Bullet Solutions, the digital marketing transparency experts, today (23rd June) announced that three quarters of major advertisers removed or significantly reduced their advertising on high-risk websites after a health-check from White Bullet. The advertisers, who were among the 150 biggest [...]

Last month, MediaCom appointed Richard Davies (pictured below) as its new chief digital officer (CDO). He spoke to ExchangeWire in the exclusive Q&A, where he discusses his new role, COVID-19's impact on advertising, and how brands should approach the impending [...]

In today's ExchangeWire news digest: Disney consolidates its various ad tech teams into a single entity in preparation to launch a unified ad platform; Australias leading industry bodies introduce new guidelines to help clean up the programmatic supply chain; and [...]

White Bullet Solutions, the digital marketing transparency experts, today (18th June) announced the continued ad protection partnership with The Police Intellectual Property Crime Unit (PIPCU). PIPCU is a department of the City of London Police, the national lead force for [...]

Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as chief revenue officer. Kevin is former SVP North America of Grapeshot, the contextual ad tech company which was [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today (10th June) announces the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency [...]

OnAudience.com, one of the world’s largest audience data provider, released an online taxonomy - a new tool that will help marketers to easily find the right target group. It is dedicated for media planners and digital marketers who want to [...]