In this Q&A written exclusively for ExchangeWire, Gaurav Sethi, co-founder, and chief executive officer at Virus Positive Technologies, discusses affiliate marketing and how brands can tackle the serious issue of affiliate fraud.   How widespread is the problem of affiliate fraud, and [...]

In today's ExchangeWire news digest; Meta and Google face new investigation from UK and EU regulators; Russia bans Instagram for enabling "calls to violence"; and JD Logistics buy Deppon Logistics for ¥9bn.   EU & UK investigate Meta and Google deal EU and [...]

In this exclusive Q&A, Phil Rowley, head of futures at Omnicom Media Group, talks to ExchangeWire about how the metaverse has developed over the past two years, how it intersects with e-commerce, and the opportunities the metaverse could offer to [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Netflix halts its service in Russia following Ukraine invasion; Amazon’s acquisition of Veeqo confirmed; China APT41 breaches six [...]

In today’s ExchangeWire news digest: China APT41 has breached six US state government networks according to research by Mandiant; TikTok's child privacy lawsuit has been given the green light by UK High Court Judge; and Swiftly raise USD$100m (~£76.02m) in [...]

In today’s ExchangeWire news digest: Amazon purchases e-commerce software start-up, Veeqo; Una Brands allies with KlickBrands to enter the South Korean e-commerce market; and FTX establishes FTX Europe to progress its global expansion.   Amazon acquires e-commerce software start-up, Veeqo Amazon has acquired [...]

Defined by Ciaran O'Kane, CEO at ExchangeWire, MadTech Middleware companies offer technology for use by the service layer in the privacy-first era; are more SaaS-based and less managed; are independent of big tech platforms; and have occurring rather than recurring [...]

Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

In today's ExchangeWire news digest: Meta have launched Facebook Reels worldwide; Guan Data have announced the completion of their ¥280m (~£32.6m) Series C investment led by Tiger Global; and Raydiant have raised USD$30m (~£22.06m) in Series B.   Meta launch Facebook Reels [...]

In today's ExchangeWire news digest: Walmart release Q4 report, detailing their USD$2.1bn (~£1.54bn) global ad business; Chinese regulators announce they are urging food delivery platforms to lower service fees charged to restaurants; and Len Blavatnik, British-American billionaire investor, has agreed [...]