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  • Retail Media: The What & The Why

    Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

  • Mark Zuckerberg Looks in TikTok’s Direction; Guan Data Reveal £33m Series C

    In today's ExchangeWire news digest: Meta have launched Facebook Reels worldwide; Guan Data have announced the completion of their ¥280m (~£32.6m) Series C investment led by Tiger Global; and Raydiant have raised USD$30m (~£22.06m) in Series B.   Meta launch Facebook Reels [...]

  • Walmart Reveal USD$2.1bn Ad Business; China to Support Struggling Service Sector

    In today's ExchangeWire news digest: Walmart release Q4 report, detailing their USD$2.1bn (~£1.54bn) global ad business; Chinese regulators announce they are urging food delivery platforms to lower service fees charged to restaurants; and Len Blavatnik, British-American billionaire investor, has agreed [...]

  • Google to Limit Data Tracking on Android Apps; Amazon & Visa Settle Credit Card Fee Dispute

    In today's ExchangeWire news digest: Google extends plans to limit data tracking to apps on Android-based smartphones; Amazon reaches a global truce with Visa over credit card fees; and Spotify purchases Podsights and Chartable in double acquisition. Google to limit data [...]

  • Amazon's Stock Erupts; European Tech Fund Introduced by Finance Minister

    In today's ExchangeWire news digest: Amazon's stock rocketed 13.5% on Friday (4 February), marking their best one-day gain since 2015; French Finance Minister Bruno Le Maire announced the launch of a new €1bn (~£846.9m) European tech fund; and tech giants [...]

  • impact.com Partners with Lifestyle E-Commerce Platform Ellos in the Nordics

    The leading partnership management platform, impact.com, has announced a partnership with Ellos in the Nordics, as its team continues to expand across Europe.  Ellos is a fashion and lifestyle company within Ellos Group - the leading e-commerce group in the Nordic [...]

  • Metaverse Campaign Launched by Huobi; Swiggy Raise USD$700m

    In today's ExchangeWire news digest: Huobi Global have launched a new initiative to fund metaverse developments; Swiggy have raised USD$700m (£519m) in a Series K round; and 6sense have just completed a USD$200m (£148.3m) Series E funding round just 10 [...]

  • Google and Facebook Conspire in Secret Deal; TikTok Consumer Spending Peaked in 2021

    In today's ExchangeWire news digest: An illegal deal between Facebook and Google has come to light after a group of US states have filed their third amended complaint; TikTok consumer spending reached USD$2.3bn (£1.7bn) in 2021; and Bolt have raised [...]

  • Predictions 2022: Retail Media & Super Apps

    In the twelfth article in ExchangeWire's 2022 Predictions series, we speak to a host of industry experts to discover what this year has in store (if you'll pardon the pun) for the retail media industry and for social commerce, including [...]

  • Kao Appoints the7stars to Handle UK Media Planning and Buying

    Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]