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  • 'We Saw a Need to Give Control Back to Publishers'

    Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher Ad Server (PPAS), the first solution in its planned Publisher [...]

  • ExchangeWire Asia-Pacific Weekly Roundup

    In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: ZenithOptimedia revises global ad spend forecast on slower China growth; Growing APAC demand for B2B audience; [...]

  • ExchangeWire European Weekly Round-Up 

    ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

  • Singapore's Wego Launches Private Marketplace

    Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and brand trading desks to bid on premium media placements based on insights gleaned from its Audience Engagement Platform. The launch of [...]

  • Emerging Markets Embrace Programmatic

    This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is proving an increasingly popular method for brands to reach consumers in the ‘mobile first’ markets of Asia and Latin America. Millennial [...]

  • Turn Cloud Marketing Platform Expands Mobile Advertising Features; Brits’ Viewing Habits Migrate Away From TV

    Turn Cloud Marketing Platform Expands Mobile Advertising Features Turn expanded last week the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features in Turn Campaign Suite and dedicated support for mobile advertising campaigns in the [...]

  • myThings' Global Expansion Continues Following Recent $15m Investment; Moblie Ad Network Todacell Raises £1.29m and Doubles Revenue

    myThings' Global Expansion Continues Following Recent $15m Investment myThings, a global personalised display ad solutions company, announced this week that it has expanded its operations in the U.S. and Latin American markets, in addition to Japan, Turkey, Poland and the Nordics, [...]